THE RULES
HAVE CHANGED
Digital product development isn't what it was even a year ago. What once required months of discovery, armies of designers, and endless development cycles can now be accomplished in weeks—sometimes days. We built 8 Labs to meet this moment.
A PARADIGM SHIFT
The Old World
Product development meant 6-month discovery phases, endless stakeholder meetings, and waterfall timelines. A single feature could take quarters to ship.
The Pandemic Pivot
Remote work accelerated digital transformation. Companies that once hesitated now demanded rapid digital solutions. The pressure to move faster intensified.
The AI Inflection
Large language models and generative AI changed everything. What once took teams of engineers weeks could now be prototyped in hours. The rules were being rewritten.
8 Labs is Born
We founded 8 Labs to bridge the gap between what's possible and what companies can actually build. Armed with 17+ years of product experience and cutting-edge AI tools, we deliver in weeks what used to take months.
The New Era
Discovery happens in days. Prototypes ship in hours. Production-ready products launch in weeks. We're not just keeping pace with this change—we're defining it.
JOSHUA REINITZ
With 17+ years spanning marketing, UX design, and product development, I've built digital experiences across healthcare, fintech, e-commerce, and emerging tech. From leading product design at clinical trial startups to co-founding health tech companies, I've seen firsthand how the industry has evolved.
The last year has changed everything. AI tools have compressed timelines that once stretched months into weeks. I founded 8 Labs to offer what I've learned to companies of any size—solving complex digital problems and building unique products at the speed this new era demands.
Years Experience
Products Shipped
Industries Served
Avg. Delivery Time